How to Spot “Wandering Eyes” and Intercept Churn 60 Days Before Cancellation
Churn doesn’t start with a cancellation email. It starts much earlier, when customers quietly begin looking elsewhere. They’re still active. They haven’t complained. But behind the scenes, they’re researching competitors, comparing pricing, and exploring alternatives. These are wandering eyes, and if you can spot them early, you can intervene 60 days before churn becomes inevitable. […]